Tuesday, April 16, 2024

The Blackbird Platform – AVC

The primary mission launched this week on our portfolio firm Blackbird‘s platform.

It’s a family and friends program at a restaurant in Williamsburg Brooklyn referred to as Gertie.

Blackbird wrote about it as we speak on their wonderful Supersonic weblog:

All through, once you faucet Gertie’s Blackbird-powered NFC chip (proven above), marvel awaits. On the primary faucet, a free cookie sourced from a close-by bakery comes your method. On the second, espresso is on the home. Over time, one-size-fits-many freebies give approach to the sorts of perks you’d anticipate as an everyday, like a personalised espresso mug that’s all the time on the store awaiting your arrival.

I additionally actually love how Blackbird’s founder Ben Leventhal describes the corporate’s mission:

Blackbird is right here to create significant connectivity between eating places and their prospects. By connectivity, we imply direct connectivity, the place company know that the extra they present up, the higher their expertise goes to be. We hope to assist eating places take into consideration advantages as a line of enterprise, not only a bunch of random comps. If we are able to, eating places will start to ship magic at scale, and get extra worthwhile within the course of. We’ll flip good eating places into bonafide thrill rides — spontaneous, constant, and compulsively gratifying.

The Blackbird platform is a superb instance of what will be constructed on a web3 stack when many of the web3 stuff is underneath the hood, invisible to the customers however powering issues that may’t occur on a web2 stack. Some individuals name this “internet 2.5” however I simply name it superior.

Blackbird will proceed to introduce capabilities and develop its platform a lot additional. So within the weeks, months, and years forward, once you see this on the host stand once you stroll into an institution, you may be in for a few of that awesomeness.

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