Tuesday, April 16, 2024

Magical Metrics with Omni by @ttunguz

In August, I wrote about why Omni’s expertise reinvents BI as soon as extra. The Omni founding crew hails from Looker & Sew. They’ve got down to resolve the issues clients confronted with the earlier era of BI.

Right now, I can present you what this implies in apply as a result of Omni is commercially out there.

Anybody who has managed a bigger BI deployment has confronted the problem of managing a whole bunch, maybe hundreds of metrics. As extra customers calculate figures, consistency throughout groups turns into a company-wide problem.

Advertising & gross sales outline income or leads or cost-of-customer acquisition in another way. Within the BI instrument, a advertising analyst finds three metrics: cost_of_customer_acq, CAC2, & new_CAC. Which is the precise one to make use of? Knowledge brawls – disputes between groups about metrics definitions – get away.

Omni solves these issues.


Within the video above, a knowledge analyst writes SQL to know the enterprise’ clients’ shopping for conduct. Omni identifies the metrics calculated by the question & surfaces them within the toolbar. The analyst creates a brand new subject, Whole Gross sales Sum, with the UI then filters the output by nation. Final, Omni visualizes the information.

Omni permits an analyst to calculate a metric, put it up for sale to a top-level subject inside a pocket book, & then broadcast it to your complete group – all with out writing LookML or some other modeling language.

Workflows exist for metrics administration. The BI crew and the CFO might resolve they wish to approve this metric earlier than the enterprise declares it the gold-standard.

This delicate workflow innovation cascades into deceptively massive organizational change.

Customers outline metrics on the fringe of the group: the advertising crew, the gross sales crew, the operations crew. Groups refine metrics over time, then promote them to your complete group after approval.

Technical analysts can construct fashions from code if they like crafting the information mannequin from the bottom-up additionally.

Each paths result in lovely & interactive visualizations that use fashionable applied sciences to render shortly.


Omni picks up the place the earlier era of BI left off : enabling organizations to outline metrics, promote them to the corporate, then handle hundreds of metrics whereas shifting with the arrogance of consistency throughout groups. Give it a attempt right here.

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