Sunday, April 21, 2024

20Product: Shopify’s VP Product on Why the Founder is At all times the Head of Product, What Makes Really Particular Product Managers, Why The Majority of Product Managers Have to Change, Why Prime-Down Resolution-Making in Product is Good & How Shopify Will Be Greater

Posted on eighth March 2023 by Harry

Glen Coates is the VP of Product @ Shopify, main the event of Shopify’s core commerce platform. He additionally oversees the core developer platform and Shopify’s accomplice ecosystem, which incorporates over 10,000 publicly obtainable apps within the Shopify App Retailer. Initially a CompSci grad, Glen moved from Sydney to San Diego in 2008 to run US distribution and e-commerce for an Australian eco-products firm. In 2010, he attended Columbia Enterprise College for one entire day earlier than quitting to start out Handshake, a SaaS B2B e-commerce platform. Glen joined Shopify in Might 2019 when the corporate acquired Handshake. Glen has been within the Vice President function since October 2020.

In At the moment’s Episode with Glen Coates We Talk about:

1. From Sport Developer in Sydney to Operating E-Commerce Warehouse in NYC:

  • How Glen made his approach into the world of product and e-commerce having began life as a sport developer?
  • Why does Glen consider that the very best founders and product individuals usually have their roots in gaming?
  • What does Glen know now that he needs he had identified when he joined Shopify?

2. The Artwork of Product and Product Administration:

  • Is product extra an artwork or a science? For those who needed to put a quantity on it, what wouldn’t it be?
  • What’s “product administration”? Why can it not be decreased to frameworks?
  • What are “product ideas”? How do Shopify use them? How ought to product groups set them?
  • What makes the easiest PMs as we speak? What are the commonalities in them?
  • What’s the signal of a poor PM? What would Glen most like to vary in regards to the world of PMs?

3. The Artwork of Product Advertising and marketing:

  • What does Glen consider is the true artwork of product advertising and marketing?
  • How did a CEO group train Glen easy methods to inform actually nice tales?
  • How can one inform nice tales when you need to cater to a number of completely different clients/personas?
  • How does Glen consider the present state of Shopify’s product advertising and marketing?

4. Shopify and The Way forward for Shopify:

  • Why does Glen suppose it is necessary for Shopify to have a tops down decision-making course of for product technique?
  • What does Glen consider is the #1 cause why Shopify is such a big and profitable firm?
  • What’s the single hardest component of Glen’s function as we speak?
  • How does Glen consider that Shopify might be bigger than Amazon in 5-10 years time?

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