Tuesday, April 16, 2024

20Growth: Prime 5 Progress Classes Scaling Stitchfix to IPO, How one can Grasp the Artwork of Paid Advertising, Why CAC/LTV is a BS Metric & How To Use Payback Interval as an Various to CAC/LTV with Mike Duboe, Accomplice @ Greylock

Posted on fifteenth February 2023 by Harry

Mike Duboe is a Accomplice @ Greylock the place he sits on the board of Builder, Inventa, Novi, Pepper, Postscript. Previous to getting into the world of enterprise, Mike was the primary in-house development rent at Sew Repair, the place he constructed and led the Progress group serving to take the corporate via to their IPO. Earlier than Stitchfix, Mike was the primary development rent at Tilt, the place he constructed and oversaw a number of groups, together with analytics, advertising, neighborhood, and development product. He additionally served on YC’s development advisory council and was a development lecturer at Reforge.

In At the moment’s Episode with Mike Duboe We Focus on:

1.) Entry into the World of Progress:

  • How Mike made his approach from consulting at Bain to main the expansion crew for Stitchfix?
  • What did Mike consider about development 5 years in the past that he not believes?
  • What does Mike know now that he needs he had identified when he entered the world of development?

2.) When and Who To Rent:

  • How does Mike outline the time period “development crew”? What’s their core function and accountability?
  • Ought to the primary development rent be a senior development lead or a extra junior analytical lead?
  • What knowledge foundations ought to founders have in place previous to their development rent becoming a member of?
  • What are the commonest methods founders fail to organize for his or her first development hires becoming a member of?
  • When does Mike consider is the proper and essential time for development hires to be made?
  • Ought to these development hires be part of current groups or be put in standalone “development groups”?

3.) The Hiring Course of: How one can Detect and Win the Greatest:

  • How ought to founders construction the interview course of for his or her first development hires?
  • What are the very best inquiries to ask to disclose the standard of a possible development rent?
  • What are the proper case research and exams to do to assertain their high quality?
  • What are the completely different ranges of comp package deal for various development execs?
  • What are the one greatest errors founders make within the hiring course of?

4.) Mastering Paid Advertising: Classes from Stitchfix:

  • Why is CAC/LTV a BS metric? What must be used as a substitute?
  • When is the proper time to start out actually partaking with paid advertising?
  • How ought to advertising and development groups decide finances on a per channel foundation?
  • How a lot is the right combination between paid vs natural?
  • What are Mike’s greatest classes from making paid work so properly at Stitchfix?
  • What are the one greatest errors Mike sees founders make right now with paid advertising?

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